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  • /A legacy that lights up generations: Chandukaka Saraf celebrates Diwali with “rishton ka tyohar”

A legacy that lights up generations: Chandukaka Saraf celebrates Diwali with “rishton ka tyohar”

Chandukaka Saraf’s lightweight jewellery brings together contemporary style and traditional elegance, offering something for every generation.

Written ByPriyanka Gupta
Published: Nov 05, 2026, 12:50 PM IST|Updated: Nov 06, 2026, 01:14 PM IST
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A legacy that lights up generations: Chandukaka Saraf celebrates Diwali with “rishton ka tyohar”

About the Author

    Priyanka Gupta

    Priyanka Gupta

    A versatile content writer and brand storyteller. She crafts compelling, insightful, and audience-focused content for brands across diverse industries. Working with clients brought in by the sales team, she transforms brand objectives into clear, engaging narratives that reflect each brand’s unique voice, strengthen its identity, and communicate its value effectively. Her approach blends creativity, strategic thinking, and adaptability to deliver impactful content that resonates with audiences and drives meaningful engagement.
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    Chandukaka Saraf started its journey in 1827 and established a history of trust, tradition and meaningful relationships. That legacy is still lived today and is continuing to enrich the lives of families in the moments that are most enjoyed. This Diwali, Chandukaka Saraf celebrates its timeless legacy with “Rishton Ka Tyohar” – a joyous celebration of relationship, tradition and togetherness.

    Two Centuries of Diwalis, Three Generations at the Counter

    Visit a Chandukaka Saraf showroom this Diwali and discover a legacy that spans generations. Gold jewelry is selected by grandparents, who want to celebrate special holiday customs. Parents browse the wedding jewellery and antique, old fashioned items, and the younger generation can find the lightweight and more contemporary jewellery that goes well with the more casual ethnic attire to the more modern evening outfits.

    Satisfying the need of families who cherish continuous craftsmanship and unquestionable trust, Chandukaka Saraf's jewellery collections include gold jewellery, diamond jewellery, bridal jewellery and traditional jewellery. Its light jewellery division is geared towards young customers who are looking for more versatile designs that resonate with their style.

    The Gen Z Edit: Lightweight, Stylish and Made for Every Occasion

    Diwali celebrations are evolving, with festive reels, coordinated Bhai Dooj outfits and thoughtful gifts becoming part of the festivities. Chandukaka Saraf’s lightweight jewellery brings together contemporary style and traditional elegance, offering something for every generation.

    ● Made for every occasion: Jewellery suited to college, the workplace, festive gatherings and special occasions.

    ● Minimal yet stylish: Contemporary designs that are easy to layer, style and wear.

    ● Perfect for gifting: Thoughtful jewellery options for sisters, friends and loved ones.

    ● Backed by generations of trust: Gold and diamond jewellery from a heritage name trusted by families across Maharashtra.

    Win Big This Diwali: 200 Prizes to Celebrate 200 Years

    As part of its anniversary celebrations, Chandukaka Saraf is offering customers the opportunity to win 200 gifts and rewards, including:

    ● Tata Tiago car

    ● Jupiter scooter

    ● Bullet motorcycle

    ● Mobile phones

    ● Gift vouchers and more

    Terms and conditions apply.

    Festive Jewellery Offers

    Adding to the festive excitement, customers can enjoy special jewellery offers:

    ● Flat 6.99% making charges on gold jewellery.*

    ● 0% making charges on diamond jewellery.*

    ● Get up to ₹6,000 cashback on purchases made using an SBI Credit Card.*

    Terms and conditions apply.

    Why “Rishton Ka Tyohar”?

    The glow of festive lights may fade, but the warmth of relationships endures. A legacy spanning generations is built on more than jewellery—it is built on the families who return, the traditions they pass on and the trust that brings them together.

    “Rishton Ka Tyohar” celebrates these enduring bonds, placing relationships, shared memories and togetherness at the heart of Diwali.

    From the Managing Director

    “Our 200-year journey has been built on the trust of families who have celebrated their most precious moments with us. This Diwali, we want every member of the family to find something they love, from traditional gold jewellery to lightweight, stylish jewellery for the younger generation. Every customer is part of the Chandukaka Saraf family,” said Samyak Kishorkumar Shah, Managing Director, Chandukaka Saraf.

    Visit Your Nearest Showroom

    Customer Helpline: 1800 267 8555

     Website: www.chandukakasaraf.in

    (This article is from the Brand Desk. User discretion is advised )

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