Made in India aspiring for the world brand Lorius celebrates a grand star studded launch in Mumbai

Lorius, a luxury brand, proudly launched luxury perfumery in India with a grand and glamorous affair in Mumbai with the presence of stars. Karanvir Sharma, Ishita Chauhan, Sonia Balani, Sanjay Gagani, Urvashi Upadhyay, Sai Ketan Rao, Jyoti Saxena and influencers were spotted attending and participating in the launch event. Established by Parveen Ahlawat, the brand is set to redefine the fragrance experience by offering premium luxury at an affordable price to the masses and eventually create an Indian fragrance house that has a global footprint.

Lorius's vision is based on Indian entrepreneurship and an international ambition to reconcile luxury and modernity - to provide the fragrance experience for the connoisseur with an affordable price tag for the consumer. The brand is looking to establish a solid foothold in India and give a strong Indian identity to the international markets.

The launch was further highlighted by the association of National Award-winning filmmaker Sudipto Sen, bringing together the worlds of creativity, entrepreneurship and luxury.

Parveen Kumar, Founder and Managing Director of Lorius, said, “Lorius is built on the belief that premium fragrances should be accessible to everyone. Our vision is to create a proudly Indian brand that represents quality, aspiration and individuality. We want to take the spirit of Made in India to the world and build Lorius into an internationally recognised fragrance brand.”

National Award-winning Director Sudipto Sen said, “India has immense potential to create brands that can make their mark on the global stage. It is encouraging to see homegrown

ventures like Lorius aspire to take Indian entrepreneurship beyond borders. I’m delighted to be associated with this journey as Lorius begins building its identity in the fragrance industry.”

Rizwan Shaikh, Co-Founder & CTO of Lorius said “I am excited to drive the brand’s digital growth, strengthening its online visibility, and ensuring that Lorius Perfumes builds a strong, innovative, and future-ready presence in the evolving luxury fragrance market”.

Sahil Dharia, Co- Founder of Lorius said “Lorius will get immediate scale in the heartland using our general trade network of over 200,000 stores making it a household brand”.

Lorius is a premium luxury perfume brand founded by Parveen Kumar is supported by an able Co-Founding team of Sourav Dahiya, Bhavini Goswami, Rohit Dabas, Pooja Punia, with a vision to make premium fragrances accessible to a wider audience. Proudly made in India, Lorius aims to establish itself in the Indian fragrance market and expand internationally, bringing its distinctive brand identity to consumers across the world.

Media Contact: Website : www.loriusperfume.com

Instagram : @loriusperfume

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